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Glossary

Reg D Rule 506(c)

Rule 506(c) is the Regulation D exemption that lets an issuer advertise a private offering publicly, but every investor must be accredited and the issuer must take reasonable steps to verify that accreditation.

Rule 506(c) is the Regulation D exemption that lets a company publicly advertise a private offering. It was created by the JOBS Act and became available in 2013, and it is the natural fit for tokenized deals that market through a website or social channels.

The trade-off for being allowed to advertise is stricter investor rules:

  • General solicitation is permitted. You can market the raise publicly - a landing page, email campaign, conference talk, or press.
  • Every investor must be accredited. Unlike Rule 506(b), there is no room for non-accredited investors at all.
  • You must verify accreditation. Self-certification is not enough. The issuer must take "reasonable steps" to verify each investor is accredited - see accreditation verification - typically by reviewing income or net-worth documents or obtaining a letter from a CPA, attorney, broker-dealer, or registered investment adviser.

For a public-facing token offering, 506(c) is usually the only Reg D path that works, because putting the deal on the open internet is general solicitation. The cost is a real verification workflow at onboarding, often handled by a third-party service that issues an accreditation letter.

The securities remain restricted, and the issuer still files a Form D, generally within 15 days of the first sale. Whether your verification steps are "reasonable" is judged on the facts.

Source: U.S. SEC (sec.gov), as of 2026.

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Educational content, not financial or legal advice.